How to Use a Email List Effectively
How to Use a Email List Effectively
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Great attention to analytics and hypothesis testing. Performance marketing is a lifesaver when your budget is limited but you need to get sales quickly. Performance marketing will not help if you need to boost brand awareness, engage the audience, increase loyalty - in general, with long-term and image goals. This strategy is about speed and profit. Performance marketing is a type of internet marketing. Therefore, the main tools of performance marketing look like this: contextual advertising, targeted advertising, media advertising, retargeting, email marketing. Let's stop at the last tool ↓ How to Use Performance Marketing in Email Marketing First, an important disclaimer. Performance channels in marketing rarely work in isolation from each other.
Typically, it happens like this
The company analyzes the situation and formulates the problem: too much money is spent on attracting clients. Sets a clear goal: to reduce CAC (cost of customer acquisition) to 100 rubles in September 2024. Selects channels that USA Electricians Email List will help achieve this goal: contextual advertising, SEO, email marketing. Gets started: Monitors results for each channel and adjusts strategy if necessary. Register And try Bulk Email Data for free Your work email Registration In this article, we will focus on just one channel — email marketing. It makes sense to create a separate performance marketing strategy for it when: This is the main sales channel; the email channel brought in a stable income, but recently it stopped; The company sees financial prospects in this channel and wants to develop it.
And this is what the work in
This direction will look like Set a goal The goal in performance marketing is composed of three blocks: 1. Concreteness What? Increase Average Order Value (AOV) in Email Marketing 2. Measurability How many? Up to 10,000 rubles 3. Time constraints When? By December 1, 2024 At the Business To Business Mailing Lists same time, the goal must be achievable. If the company has never used mailings for sales, then getting 1 million rubles in the first month is too grandiose an idea. A more realistic one is needed. The clearer the goal, the easier it will be to evaluate the result. Let's show how performance marketing works using an example. Let's imagine that there is an online clothing store that opened a year ago.
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